If you entered into the diamond buying process concerned about the honor of your rings and stones,
we’ve done the work for you. You can relax now.

Now that you have found us, you can rest assured that the process is clean and simple. Here’s what people worry about:


This must be stunning.

Indeed. You’re not choosing an outfit for the day, or even a haircut for the month. This ring will be the emblem of your partnership for the remainder of your days together. We’re with you and we have the most talented designers and artists creating your jewelry. Browse our gallery and past custom designs for ideas.

How do I figure out what to buy?

Once you are feel ready, the question is: What will she like? We would turn the question back to you and ask: What does she wear now? Is she understated and uncomfortable being showy, or is the goal to truly wow her each time she looks down at her hand?

Does she wear jewelry every day or only on special occasions? Does she wear just plain white diamonds or are there other colors included? What are her favorite colors?

It then gets down to price, design, diamond quality, and timeline. Easiest way to get started is to fill out a Name Your Price form to help prioritize and frame your thought process around this monumental purchase.

My partner is conflicted over owning diamonds. What do I do?

Your partner should be concerned. Many diamonds take a horrific journey from the ground to your finger beyond what you see in Blood Diamonds or on the news. Forced labor, child labor, swapping and bundling, sweatshop cutting conditions, and environmental degradation are all swept under the carpet by the bodies that oversees the diamond trade, including but not exclusively, The Kimberley Process, which refers only to rough stones.

You have already done all the work you need to. Our diamonds are born in the United States, are cut at a professional lab in Canada, and sent to you. We have removed many middlemen, disassociated the process with international trade and bundling, and passed along the savings and the transparency to our customers (meanwhile, directing the profits to micro-finance institutions).

We also use only reclaimed metals and melee, we offset our carbon emissions, we say please and thank you, put our napkins on our laps, put the seat down, and always brush our teeth after meals.

Why is there such an enormous range of prices for diamonds they all look alike!

Great question. There are some elements of diamond buying that are justifiable and some that are generated completely to drive up prices for those who want to spend more. For example, the marketing departments of major jewelry companies make you think that your diamond must be IF (internally flawless) or as close to it as possible simply because they make more money. Jewelry country tricks that sales people do also muddy the process, especially when you bring your partner to the store with you to inspect options.

The truth is, the color of a diamond matters, but not as much as other companies will convince you it does. The clarity of a diamond (IF, VVS, VS, SI, I) matters significantly less to the naked as one needs a microscope to identify any of the “flaws” (tiny specs) within the diamond in anything below SI (slight inclusion).

Beyond the “Four C’s” scheme, diamonds range so greatly in price because of simple branding. A high quality white t-shirt  from a new unknown company costs less than it does at Gucci. Same material, same process, same fit, but many multiples of the price. This is easily avoidable and is happening more frequently as consumers become more educated.

Finally, diamonds range in price so dramatically because there are so many middlemen making money from your purchase that sellers have different batches with varying economics constantly. While there is an agreed upon market price for a diamond depending on its variables, sellers haggle and say things like “For you, a good price!” to increase their upside.

Bottom line: The amount of money you spend DOES NOT mean you love your partner any more or any less. We can help you build something that fits your vision and your price point without sacrificing the look your partner deserves and desires.

Can I return my ring or upgrade my stone?

Returns from our collection of settings are valid within 15-days of purchase, diamonds have a 30-day return policy. Custom ring settings cannot be returned. Should problems arise, our custom designers are some of the best in the world. We will work with you to make sure your ring is fitting of your partner.

Upgrades or “trade-ups” are always fulfilled according to our Upgrade Terms, however, we believe strongly in creating a ring or piece of jewelry for you now to be worn for a lifetime. We encourage you to keep what you envisioned, as it carries the greatest meaning, and, when the time comes, to offer new tokens of your sentiment in that time. (Or stick with praise, love, appreciation, and thoughtful notes for your partner!)